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Approach
AHC provides clients with extensive investor relations experience and expertise. As an IR specialist, AHC understands that IR is a unique discipline requiring a thorough understanding of financial markets, including investor perceptions and expectations, investment banking and equity research.
IR Staff
AHC also understands the necessity of aligning its IR plans and programs with a companys sales, marketing and public relations activities.
AHCs staff includes members of the National Investor Relations Institute (NIRI). NIRI is a professional association of corporate officers and IR consultants responsible for communication among corporate management, the investing public, and the financial community.
Key Target Audiences
Investor relations is a corporate marketing activity that integrates the disciplines of communication and finance to help companies effectively strategize, market and communicate their performance, strategic direction, and competitive advantages to specific target audiences.
Key target audiences include the investment community, such as shareholders, retail and institutional stockbrokers, financial analysts, and local, trade and financial media. Additional target audiences include company employees, customers, suppliers, community leaders and other influencers and thought-leaders.
Programs
AHCs comprehensive understanding of IR and integrated marketing communications enables the company to provide clients with an overall IR program that provides enhanced value to company shareholders.
AHCs IR programs achieve this by delivering significant benefits through enhanced investor relations, public relations, brand recognition and overall sales and marketing support.
IR support that AHC provides for clients includes:
- Strategic counsel and strategy as to how the company should best position itself with the financial community.
- Conducting the necessary research and analysis to both support and develop an effective IR plan and program.
- Helping clients develop and implement a comprehensive IR plan and program.
- Helping clients integrate the companys IR plan with existing PR, sales and marketing communications to best support IR needs as well as public relations, sales and marketing goals and objectives.
- Helping clients build a relationship with and a following among financial analysts, financial media and key industry and other opinion leaders.
- Supporting each clients ongoing needs in the growth, development and maintenance of its IR program. These activities include setting up conference calls with analysts, conducting media briefings, writing press releases, and other kinds of support.
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