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Jack Zoog is a principal at Ann Hill Communications, where he directs all graphic design and interactive design projects. An internationally-acclaimed designer, Zoog has nearly 30 years of award-winning graphic design to his credit.
Zoog employs a European approach to graphic design. The objective of this approach is to provide visual communication solutions that speak to the target audience in the most direct, simple and effective manner possible. The essence of this approach is to simplify the message so that the materials communicate visually, independent of language.
Jack Zoog’s approach is at once minimalistic, powerful and to the point. It is also balanced, with carefully-integrated color, graphical elements, and text. In many ways Zoog’s style was a precursor to the international graphic design style seen on many forward-looking web sites today.
Zoog’s approach to visual communications has been winning awards and achieving outstanding results for clients since the 1970s. His work has encompassed many different fields, including technology, design and construction, business-to-business, professional services, and political consultancy.
Zoog’s work for the Ohio Senate, the Ohio House of Representatives and for various political campaigns, resulted in a record number of winning campaigns. These results speak directly to Jack Zoog’s approach, which is to create aesthetically-pleasing materials that also address and solve marketing communication problems.
Zoog’s results-oriented approach continues to achieve outstanding results for AHC clients. A key to Zoog’s overall success is his strategic approach to visual communications problems/issues. Zoog works directly with clients to help define each client’s goals and objectives.
This approach, in conjunction with AHC’s extensive market research, enables the creation of award winning brands and materials that clearly define each client’s strategic marketing goals, leading to heightened brand awareness and increased sales.
Jack completed his undergraduate work in graphic design and visual communications at Ohio State University, at a time when the school curriculum was led by many European designers. He traveled to Europe to pursue advanced studies in graphic design and visual communications, studying under renowned Italian, Swiss and German graphic designers.
Upon completion of his formal studies, Zoog helped build the graphic design department for Design Collective, a branding, graphic design and space-planning firm. Following his work at the Design Collective, Zoog established his own design and branding company at the age of 27, and has been providing clients with design leadership and vision ever since.
