Strategic Counsel and Planning
AHC is a public relations expert and provides high level, strategic counsel and advice for each client regarding recommended PR policies, procedures, and protocols. AHCs strategic counsel and planning is based on a thorough understanding of each clients industry, and competitive environment.
AHCs thorough situation analysis and competitive industry research enables AHC to provide each client with the most effective PR strategy and program.
Public Opinion and Marketing Research
Key to each PR campaign is a thorough understanding of the target audiences attitudes, beliefs, wants and needs. Public Opinion and Market Research is an essential component in the development, implementation and evaluation of the PR plan, particularly as regards to the measurement of changes in attitudes and behavior.
A truly successful PR campaign relies on the ability of the PR practitioner to interact with the media in a positive, meaningful, and effective manner. As a media relations expert with over 20 years of experience, AHC understands the unique needs of each media outlet. This knowledge and understanding enables AHC to effectively interact with reporters, writers, produces and editors in a way that is of the highest value to its clients.
AHC has extensive experience in helping companies shape, define and execute comprehensive investor relations programs. AHCs investor relations programs help to both create and maintain investor confidence and build positive relationships with and within the financial community.
Crisis Management Communications
AHC works with clients to develop the most effective crisis management communications strategy and programs. AHCs crisis management programs effectively protect each clients reputation, integrity and market position.
As part of its overall crisis management program, AHC will conduct an in-depth situation analysis to both identify and address issues of public concern. This analysis includes technological, legal, political, social, cultural, and demographic issues, concerns and considerations.
Employee/member relations is a powerful management tool that helps to define organizational objectives and philosophies, and facilitate organizational change. To accomplish the rate of change that is required of a business today requires that each employee support and contribute to the growth and development of the organization.
AHC specializes in the development of employee relations programs that enhance and capitalize on the skills, talents, knowledge and creativity of every employee.
Every organization exists within a larger community. AHCs community relations programs facilitate an organizations interaction with and within a community to the benefit of both the organization and its surrounding community.
AHC has a distinguished history of working with federal, state and local agencies to influence, develop and define public policy as it relates to the interests of AHC clients. AHCs public affairs experience includes environmental communications, grassroots lobbying and municipal, state and federal political campaigns.
AHC has extensive experience in working with legislative and regulatory agencies on behalf of a variety of clients.
AHC facilitates interaction with other firms within a clients industry, as well as with industry trade associations.
AHC works closely with its not-for-profit clients as well as its political consultancy clients to develop and implement highly successful development/fundraising campaigns and programs. A key element in AHCs development/fund raising work is its ability to assess, identify, influence and communicate with key donor groups and constituencies.
AHC works closely with clients to effectively plan, and implement a variety of special events, including launch events, media events, speaking tours, trade shows, workshops, conferences, and other events with key influencers, industry associations and industry members.