Strategic Planning & Research

AHC’s goal is to not only provide its clients with effective communications materials, but to ensure that each client’s sales, marketing and communications goals and objectives are achieved.

While AHC provides its clients with enormous creative assets and capabilities, it is the strategic utilization of these capabilities in conjunction with an overall communications plan and program that truly defines AHC’s outstanding services.

Strategic Counsel

AHC’s staff consists of marketing and communications experts with over 20 years of experience. AHC has helped hundreds of companies achieve marketing, sales and communications success through high level strategic counsel, and the development and implementation of sound communications plans and programs.

Key to AHC’s ability to help ensure each client’s success is the company’s comprehensive communications expertise. AHC has a thorough understanding of public relations, integrated marketing communications, investor relations, media relations and advertising.

AHC understands each of these disciplines and how they are best integrated to help clients achieve success. This knowledge and understanding is what enables AHC to successfully work with and guide senior management toward successful outcomes.

Research, Planning & Program Development

Each AHC project is thoroughly grounded in research. Whether it is the refinement of an existing corporate identity, the introduction of a new service or product, or the development of an integrated marketing or investor relations campaign, AHC conducts a thorough research and analysis program to ensure each project’s success.

Following AHC’s research and delivery of analyses, the company prepares a thorough marketing and communications plan, which outlines the sequencing of each element of the project. This plan also identifies the appropriate measures by which to evaluate the success of the project as it moves forward.

AHC provides clients with comprehensive project management expertise. AHC’s project managers work with clients on an ongoing basis to ensure that each project moves forward in the most effective manner possible.

AHC’s Strategic Services

• Research Methodologies
  • Specialized survey research
  • Tele-surveys
  • Focus group research
  • Media research
  • Opinion leader research
  • Perception research
  
  
• Analyses
  • Competitive analysis
  • Market readiness analysis
  • Media analysis
  • Statistical analysis
  • Customer tracking
  
  
• Program Planning
  • Fact-finding
  • Strategic planning
  • Tactical implementation
  • Measurement and evaluation
  • Marketing plans
  • Public relations plans
  
  
• Positioning and Message Development
  • Evaluation of customers, competition and channels
  • Message development
  • Targeting
  • Message testing
  • Message outreach & delivery